How does a nation or city or neighborhood decide what to collectively remember? Who gets to decide what museums’ collect, display and commemorate and what role can artists have in this conversation? The National Museum critically and creatively engages with the notion of museum as a malleable medium. Taking the form of a signage on an empty storefront space, the work will consist of the opening phrase “The National Museum of” and will be modified each month by an invited artist selected by the project’s founder Jon Rubin in consultation with an advisory board consisting of Anastasia James, Paola Santoscoy, Joseph del Pesco, and Sean Beauford. Two artists have been identified for the first two iterations: Pablo Helguera (Mexico City, b. 1971) a New York-based artist working with installation, sculpture, photography, drawing, socially engaged art, and performance. From 2007–2010, Helguera was the Director of Adult and Academic Programs at the Museum of Modern Art, NYC and is currently an Assistant Professor at the New School. He is the author of many books including Education for Socially Engaged Art (2011) and The Parable Conference (2014). And Alisha B. Wormsley an interdisciplinary artist and cultural producer whose work explores collective memory and the synchronicity of time, specifically through the stories of women of color. She has exhibited her work nationally and internationally and was recently awarded the Presidential Postdoctoral Research Fellowship at Carnegie Mellon University.